| |
Google How to use keyword insertion?
In the ad group 'Puppies,' you create the
following ad using two instances of the keyword insertion
code: From
Google training.
Buy {Keyword:Puppies}
From an Award-Winning Breeder
Satisfaction Guaranteed!
www.Example.com |
| destination URL: http://www.Example.com/?kw={keyword:nil} |
Your ad group 'Puppies' contains the
following three keywords: poodles, yorkies, west highland
terriers
Depending on which keyword a user searches
on, your ad will show in one of the following ways:
Google Capitalization Code Capitalization
guidelines:
The chart below illustrates the keyword insertion
capitalization guidelines. Assume the search query 'golden
retrievers' triggered your ad.
|
Your ad's title |
How the ad title appears to users |
What part of the keyword is capitalized? |
| Buy {keyword:Puppies} |
Buy golden retrievers |
No part |
| Buy {Keyword:Puppies} |
Buy Golden retrievers |
The first letter of the first
word only (sentence capitalization) |
| Buy {KeyWord:Puppies} |
Buy Golden Retrievers |
The first letter of each word
(initial capitalization) |
| Buy {KEYWord:Puppies} |
Buy GOLDEN Retrievers |
The entire first word and the
first letter of each additional word |
| Buy {KeyWORD:Puppies} |
Buy Golden RETRIEVERS |
The first letter of the first
word and the entirety of each additional word |
| Buy {KEYWORD:Puppies} |
Buy Golden Retrievers |
The first letter of each word
(initial capitalization) |
Two notes about capitalization:
-
The default text will appear how you
write it and isn't affected by how you capitalize
'keyword.' In each example above, the title would always
read 'Buy Puppies' if the default text were used.
-
AdWords capitalization
rules still
apply, meaning an ad can't include excessive
capitalization such as 'BUY DVD BURNERS.' Full
capitalization may only be used when the natural
spelling of a word requires it, such as in acronyms,
technical terms, and trademarked terms.
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Better ad group
Alternatively, you create a separate
ad group for each breed. Each ad group
contains keywords about that breed only,
and the ads are specific to that breed.
For example:
| Ad
group name: |
Poodles |
Yorkies |
|
Keywords: |
poodles,
poodle puppies, toy poodles |
yorkies,
yorkie puppies, teacup yorkies |
| Ad
text: |
Buy {KeyWord:Poodle
Puppies}
Award-Winning Poodle Breeder
Satisfaction Guaranteed!
www.Example.com |
Buy {KeyWord:Yorkie
Puppies}
Award-Winning Yorkie Breeder
Satisfaction Guaranteed!
www.Example.com |
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